In this episode, Hayley Mears sits down with Shakira Dickinson, the founder of Hair Candy, an award-winning hair extensions business with three salons across Queensland and an e-commerce education brand. Shakira shares her 18-year journey from working out of a spare bedroom to building one of Australia’s leading hair extension empires.

She opens up about the power of consistency, adapting to change, and learning on the job — even when faced with challenges like team turnover, economic downturns, and the constant evolution of digital marketing.

From surviving the chaos of COVID-19 to mastering Meta ads and embracing AI in creative development, Shakira’s story is a masterclass in entrepreneurial resilience and reinvention.

✂️ Highlights from the Episode

The 18-Year Journey of Hair Candy ...