As retail investors and analysts get younger and AI continues to shake up how things are done, some companies’ IR communicators are experimenting with fresher, more casual ways of engaging these audiences online. In this episode of “Cutting Through”, podcast regulars Jonathan Holt, Scott Payton and Georgia Barrett unpack how IR is changing, how communications teams can navigate the opportunities (and the risks), and why getting this right could unlock your company’s visibility in AI searches, even where non-investor queries are concerned.