This study guide explains how to analyze trends by understanding context and patterns. It outlines tools such as PESTLE analysis and Hofstede’s Cultural Dimensions to decode context and patterns. It also introduces the Johari Window, a method for identifying known and unknown information about systems and relationships. The document then focuses on culture mapping, a method that uses archetypes and linguistic signifiers to understand cultural shifts and predict future trends. (Generative AI produced podcast episode based on research and analysis by scenarioDNA)