FASHION DOESN’T SPEAK ENGINEER

How Creatives Survive Fashion’s Tech Disruption

Fashion is becoming more technical but does that mean creatives need to become engineers to survive?

In this episode of culturally/INCOMPETENT, Nicholas Lindsey sits down with fashion-tech strategist Jessica Couch to unpack the growing collision between creativity and technology. As AI, data, algorithms, automation, and engineering reshape the fashion industry, designers and other creatives are being asked to navigate systems they were never trained to understand.

So, how much technology does a creative actually need to know?

Nicholas and Jessica explore what technical literacy looks like without learning to code, how creatives can communicate and collaborate with engineers, how to recognize useful technology versus industry hype, ...