One of the most dangerous crisis communication mistakes happens when your answer repeats the accusation against you. In this episode of Crisis Media Training for the Social Media and AI Era, TJ Walker explains how leaders unintentionally reinforce negative narratives by adopting hostile language.

Learn how to reframe questions, avoid repeating damaging phrases, and speak in language that supports your message.

This episode is produced by Ultamize as part of the Ultamize Personal Development Podcast Network.

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