In this episode of Creatives Grab Coffee, we sit down with JD Gonzalez, founder of LivaLittle, a boutique production company based in Brooklyn, New York. JD is a cinematographer, producer, and director who's built his business around a unique philosophy: experience-based hiring — rotating crews and giving people the opportunities they need to grow their careers.

TIMESTAMPS:

00:00 – Intro: Meet JD Gonzalez of LivaLittle

01:50 – Experience-based hiring & a DEI-focused production company

03:58 – Building a network by rotating crews

10:23 – Getting remembered in a new market: consistency over time

12:17 – JD's backstory: film school & teaching high school film

17:00 – Crafting the Image: running free filmmaking workshops

23:46 – Virtual production & partnering with rental houses