“I've discovered in my studies of creativity in general that creativity is not about starting with a brilliant idea and then following a linear path to an execution of your idea. What I see in art and design is a much more iterative, wandering, exploratory process where the ideas emerge from the act of engaging in the work.”

Dr. Keith Sawyer’s work focuses on creativity and human ingenuity. With over 20 books and a career that spans computer science, psychology, and the study of innovation, he has explored what it means to lead a creative life. Following his foundational research with Mihaly Csikszentmihalyi, his books include Explaining Creativity and Group Genius. In his latest book,  ...