What happens to the subscription economy when consumers stop choosing every service themselves and ask an AI agent to manage the decision?

In this episode of Consulting the Future, I speak with Giles Tongue, Vice President of Marketing at Bango, about the growing tension between subscription demand and subscription fatigue. Giles oversees marketing for Bango's Digital Vending Machine, which helps companies offer subscription bundles or make their own services available through bundles.

Subscriptions have expanded far beyond television and music. Consumers now pay recurring fees for gaming, fitness, news, productivity software, home technology, and AI tools. Giles cites estimates discussed in the interview that value the subscription economy at $700 billion today and project growth to $1.2 trillion by 2030. At the same time, he says co ...