The #California Invasion of #Privacy Act, better known as #CIPA, is a decades-old law that has renewed relevance today with the prominence of cookies and web trackers. With the number of CIPA demand letters on the rise, Matt Dumiak breaks down what companies can actually do to reduce risk. If your organization runs a website, uses trackers, or relies on digital marketing, don’t miss this episode of Compliance Pointers. Watch the complete episode to learn:

💻 What CIPA really is—and why it’s being applied to website tracking today

💻 Why cookies, pixels, and chat tools are driving a surge in demand letters

💻 How CIPA compares to the #CCPA

💻 Common risk-mitigation strategies and the tradeoffs that come with them

💻 Why consent banners alone aren’t a silver bullet

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