Durable Growth in the Age of AI: Data & Marketing Lessons From Scaling Braze

The Data T di Armon Petrossian and Satish Jayanthi

Note sull'episodio

What does it take to build a company that doesn't just survive platform shifts—but compounds through them?

In this episode, Coalesce CEO Armon Petrossian and CPTO Satish Jayanti sit down with Braze CEO & Co-Founder Bill Magnuson and SVP of Growth Spencer Burke for a wide-ranging conversation on building durable, data-driven growth across technology eras—from mobile to cloud to agentic AI.

With 15+ years of operating experience, Bill and Spencer share how Braze leaned into fundamental shifts in customer behavior, invested early in data foundations, and resisted short-term hype in favor of long-term value creation.

Topics covered:

  • Why mobile was the first major inflection point—and what it teaches us about AI
  • The shift from acquisition-first to retention-driven growth
  • What durable growth actually l ... 
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AIMarketing TechStartupBrazeGrowthSaaSData Strategy