To become an effective CISO you need influence skills.  On this episode we explore Robert Cialdini's book, "Influence" and discuss the psychology of persuasion.  We will explore 6 key areas of influence:

• Liking- If people like you - because they sense that you like them, or because of things you have in common - they're more apt to say yes to you
• Reciprocity- People tend to return favors.  If you help people, they'll help you.  If you behave in a certain way (cooperatively, for example), they'll respond in kind
• Social Proof- People will do things that they see other people doing- especially if those people seem similar to them
• Commitment and Consistency- People want to be consistent, or at least to appear to be.  If they make a public, voluntary commitment, they'll try to follow thro ...