How do you design better healthcare solutions when every decision can affect a patient's experience and outcome?

In this Chief in Tech Deep Dive session, Nicole de Klein (Director, Customer Experience and Workflow Strategy) explores how co-creation can help healthcare organizations navigate change while keeping patients and clinicians at the center of innovation.

Drawing on her work at GE HealthCare, Nicole explains why co-creation goes far beyond workshops. It is a strategic mindset that brings patients, clinicians, designers, and other stakeholders into the process early, combining human-centered design with scalable approaches and real-world feedback.

Through examples including co-creation rooms at medical conferences and interactive user meetings, she shows how listening closely to healthcare professionals c ...