Next in the "Can Plasma?" series: can plasma make things smell better? Short answer: depends on what "better" means. Plasma is incredible at destroying smells. There are two reasons that's not always what you want.

⏱️ Chapters

00:00 The question — and why it's a trick question

00:04 Quick intro — Greg Friedman, plasma bioengineer

00:13 What "smell better" actually means

00:22 Plasma destroys volatile organic compounds (VOCs)

00:27 Use case: residual smell control in the laundry dryer

00:37 How VOCs get oxidized to CO₂ + water

00:52 Gym locker rooms, stinky bathrooms, industrial VOC sources

01:07 The trick: what if you remove ALL smell from your refrigerator?

01:16 A real consumer study — and why people hated it

01:43 Sometimes the smell is the signal to clean it up

01:56 Atmo ...