What’s a micro experiment that didn’t work, but ended up teaching you something critical?

For Jordan Russell, that mindset started early, selling hats out of his school locker at just 11 years old to fund what he wanted, instead of waiting for permission.

Today, he’s the founder of Price Driven, a platform helping people buy new cars without the stress of negotiation by revealing the real numbers behind every deal.

In this episode, Jordan breaks down how small “micro experiments” shaped his journey, why most buyers overpay without realizing it, and how transparency is changing the way we think about big purchases.

Because sometimes the smartest way forward… is to test everything and trust what works.

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