Why do 88 percent of UK SMB leaders see technology as important to business performance while fewer than half feel highly confident about adopting it effectively?

In this episode of Business Tech Perspectives, I speak with Mark Weait, Chief Revenue Officer at Babble, about the company’s inaugural Technology Performance Index. The research draws on responses from 1,000 UK SMB leaders and C-suite executives and examines a growing technology confidence gap between recognizing what digital tools could achieve and knowing how to identify, implement, and expand them successfully.

Mark describes a pattern many businesses will recognize. A security incident prompts an urgent software purchase. A board request to “do something with AI” leads to a batch of licenses. A new cloud application arrives without a clear business problem, owner, or ado ...