How Did Bellway's Rebrand Come Together?

At Bellway, our brand is about more than a logo or colour palette, it's how people feel when they buy a home. This year to mark our 80th anniversary, we took a fresh look at what our brand stands for and how it shows up.

In this episode, host Laura Cooper is joined by Nicola Hughes, Group Marketing Director at Bellway, and Milan Kendall Shah, Associate Strategy Director at Wolff Olins, to talk through the recent rebrand.

Nicola explains why the project went beyond a fresh look. She talks through the shift to a Bellway first, digital first approach and the retained navy paired with a newly named ‘Bellway Glow’ orange.

Milan shares his market research behind the strategy and why customers cared more about the quality of a home than the community around it. Milan also  ...