Rodeo is won long before the gate opens.

Recorded at the First Frontier Circuit Finals, this episode of Beyond the Chutes dives deep into the mental side of competition with bareback rider Tyler, saddle bronc rider Raymond, and rodeo cowboy, stock contractor, mentor and coach, Sam Swearingen.

This conversation is part of our Quiet Enough to Ride series—where we explore why elite competitors agree that rodeo is 90% mental at the highest level.

Inside this episode:

• Why visualization works (and how it replaces bad reps)
• The difference between conscious thought and flow state
• “See it. Feel it. Trust it.” — and why it matters
• How purpose (“your why”) fuels longevity ...