In today's episode of Beyond StArtups, we're joined by the team behind ourAI, the winners of the Startup Factory St Andrews Regional: Pingting Bian, Florence Kemp, Oanh Vo and Shahrbano Ismail, alongside another team member who has chosen to remain anonymous.

The team shares how they came together during the Startup Factory Sustainability Challenge, developed their winning idea in just a matter of hours, and went on to represent St Andrews at the Startup Factory National Final in Glasgow. They discuss the inspiration behind ourAI, a concept for encouraging more mindful and efficient AI use—and the process of refining their pitch under pressure.

Listen to hear about the realities of startup ideation, the lessons they learned from pitching to experienced judges, why thinking bigger changed their perspective, and how the experience has i ...