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Between2Bs

di B2SMB Institute

Stagione 4

The Smart Money Is on Data: Equifax’s Erik Trusler & Michael Marino

Equifax experts Erik Trusler & Michael Marino reveal how AI + alternative data is leveling the playing field for SMBs. Learn how "thin file" businesses are becoming visible through utility, telco & merchant data beyond traditional credit scores.

The AI2SMB Playbook You’ve Been Waiting For

B2SMB partnership experts Kelly Benish & Bernhard Friedrichs break down the shift from transactional to strategic partnerships. Learn why the future is about education, implementation, and treating AI as a collaborator.

Is AI Still in Diapers?

Top SMB Tech Influencer John Lawson has thoughts on AI2SMB. From his early days showing how to tie bandanas on YouTube, to today’s bestseller, The Ultimate AI Marketing Manager, John’s surfed every major tech wave since 2000, and he's talking why 77% of SMBs are still in their AI infancy.

A Hard Conversation About AI2SMB

Tech Pros from Vcita & AWeber reveal why 70% of small businesses feel "completely unprepared" for AI, but are they simply unprepared for the AI Big Enterprises are building for and selling to them? What if those same builders and sellers did the hard work for SMBs? Buckle up for the answers!

Escaping Death Valley: Filling the Gap Between Marketing & Sales

In this episode, Dave Walker speaks with Steve Prestidge from Centerfield about the evolving $2.5T B2SMB marketplace, the ever-growing challenge of winning, keeping and growing Small Business Customers at scale, and the ever-present “Death Valley” between enterprise marketing and sales. The conversation also touches on the importance of trust, the future of buying through comparison and deals, and how businesses can navigate the complexities of AI2SMB go-to-market.

Erik Day, SVP of SMB, on How Dell is Solving AI Tech for Small Business

90% of SMBs want AI, but only 15% implement it. Dell's Erik Day reveals why most companies get AI go-to-market wrong and shares battle-tested strategies for moving prospects from experimentation to scale. Essential listening for tech sales pros.

Verizon Business’ AI2SMB Product Team on Keeping It Simple

We’re back with this week’s Summer of AI edition of the Between2Bs podcast. I’m your host, Dave Walker of the B2SMB Institute. On this week's Between2Bs podcast, Randy Rector and Derek Peabody - Senior Directors of Product Development for Verizon Business - discuss their first AI offering for millions of Small Businesses: answering customer’s FAQs 24-7 via AI-enabled text. LISTEN NOW!

There’s an AI in Commerce

PayPal’s new SVP of Product and Technology, Raj Mukherjee, joins us to talk the transformative impact of AI on commerce. From his years at Microsoft, Google, GoDaddy and Indeed, his perspective is a rich one, as he talks challenges and opportunities of AI2SMB, and the importance of leadership in navigating these changes. Buckle up!

Are We AI2SMB Ready? Brian Moran on the State of the Market

Brian Moran's Small Business Edge podcast reaches 100+ countries and has engaged 100,000+ SMBs. We explore AI2SMB readiness - and apparent roadblocks - with Brian, who believes: "Enterprise AI solutions don't fit small business realities. To move beyond early adopters, we need a playbook." Join us for a tour of that Playbook.

Storytelling for AI2SMB Success

Christopher Rubin of BrandMultiplier.ai shares how to transform AI solutions into compelling stories - stories that resonate with small businesses. As a widely recognized Marketing guru, he lays out techniques to communicate AI's value, moving beyond technical jargon to create narratives that drive mass adoption and sales success.

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