Behind every animation, game, and immersive experience is an ecosystem of tools, partnerships, and strategic decisions that shape how creators work.

In this episode of Behind the MAGIC, we sit down with Hannah Imperial Cannon, Senior Director of Global Partner Relations and Director of Business Development at Xencelabs. With more than 30 years of leadership experience across creative technology, marketing, and enterprise partnerships, Hannah shares what most artists never see — how creative tools are built, launched, and positioned inside the industry.

We discuss:

• How Xencelabs launched a global brand during the pandemic
• The role of partnerships in shaping production pipelines
• How hardware and software ecosystems influence creative workflows
• What studios actually look for wh ...