In this episode of Behind the Brand, the hosts Taylor, and Kelly from Moxie Creative discuss the importance of branding, especially for public perception. They delve into their recent collaboration with the Public Safety Foundation to help them rebrand. Jenifer Odette, the executive director of the foundation, shares her journey and the impactful community work the foundation does, including youth activities, scholarships, and support for first responders. The episode highlights the importance of a fresh brand identity to align with the foundation’s growth and broadened scope, as well as the specific steps taken in the rebranding process. Jenifer also discusses upcoming initiatives and the expansion of community outposts, thereby showcasing the foundation's commitment to supporting public safety and community well-being.

00:00 Introduction  ...