The auto industry’s electric future is running into a buyer who wants advanced technology, but not a $60,000 price tag or a $1,000 monthly payment.

Today’s episode breaks down McKinsey’s consumer affordability warning, automakers shifting production closer to demand, Honda killing the Prologue after just three years, Maserati cutting $23,000 from the Grecale Folgore, and why the Repair Act could decide who controls your vehicle data after the sale.

Today's Key Headlines

~McKinsey says 32% of consumers plan to delay their next vehicle purchase because of finances

~45% of buyers are considering a smaller vehicle category than originally planned

~Half of consumers expect to spend under $40,000 while average new-car prices sit above $50,000

~Maserati cuts $23,000 from the Grecale Folgore to move EV inventory  ...