Antelope University Brand Review: May Rebrands, Fresh Food Positioning, Dental Refresh, and Bocce Innovations

The session reviews Antelope University progress and previews what’s ahead as brand managers present updates and take questions, followed by a final exam. Savanna shares the My Perfect Pet May rebrand with new packaging and visual identity, specialty diet reformulations to complete and balanced (AAFCO), protein-forward claims highlighting up to 95% protein from meat, topper messaging, non-prescription specialty diets, and 8-oz thaw-friendly portions. She also covers comparisons versus other fresh brands and explains the benefits of gently cooked food versus kibble.

Jill outlines Ark Na ...