After two years of arguing about whether Google's AI answers steal your website's clicks, somebody finally ran the experiment.

In this episode:

• The first randomized experiment proves Google's AI Overviews cut clicks to websites, ending a two year argument.

• UPDATE on the Fractl and Search Engine Land keyword study covered July 6: the 29 percent search decline is not evenly spread, and the vertical breakdown matters more than the headline.

• Follow up on the July 2 llms.txt story: a new Ahrefs study of 137,000 domains found 97 percent of the files receive zero requests, and almost none of the rest come from AI systems.

Full transcript and every source: aiindustryreport.com

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