Unlock the secrets of B2B marketing with Wesley Hoang, founder of Cymate! In this insightful interview, we dive into effective cold outreach strategies and the role of AI in transforming marketing efforts. Key takeaways: Discover how Cymate specializes in B2B marketing, focusing on tech companies. Learn about the importance of cold outreach and how it can scale your business. Explore the integration of AI in automating backend processes and enhancing efficiency. Understand the significance of building a strong brand and community in the agency space. Timestamps: 00:00 Introduction 00:29 Wesley's background and focus 01:42 The challenges of running two companies 02:39 How Cymate supports Agency Workplaces 04:01 Using AI for marketing 06:51 The role of human interaction in marketing 09:03 Targeting the right clients 10:05 T ...