Schyler B is a conventionally attractive woman in her 30s who exudes a down-home easy going affect, and whose smile and warmth invite you to want to get to know her better.

If you saw her on line selling skin care products, home appliances, or time shares for a Caribbean resort, you would be more likely to stop and take a listen, and hear what she has to say. If she moved to your neighborhood, you'd want to be the first on the block to invite her for dinner. After the dishes are put away and the kitchen is tidies up, you would turn to your partner--or wonder to yourself--"I hope she likes us"

Relatability, friendliness and warmth are key to making the sale, and to making connections. And this is especially important when the product is a tough sell, and where people are not necessarily looking for connection. Which is why Sc ...