AI agents are becoming a new customer for creators. They can search, compare sources and act on information. The unresolved question is how they access trusted research and pay for it without relying on scraped content or pushing creators into another race to the bottom.

In this episode of the WRAP UP, I sit down with Michael Blau, founder of Drip, to discuss the emerging infrastructure behind machine-to-machine content payments. Drip gives AI agents a way to discover and purchase premium financial newsletters, podcast research and specialist analysis.

We unpack why financial research is an early use case for this model. An agent analysing a company, sector or trade does not need a full media subscription. It may need one analyst’s view, a historical newsletter archive or a specific data point. That creates a new comm ...