Today on the podcast, I get to talk to one of the mentors who helped me discover my passion for great creative. John Hayes. John was the GM of Adams Outdoor Advertising when I met him for the first time. The year was 1999 and I was ready for a new challenge. Shortly after that meeting, he offered me an art director position, and I eagerly accepted. Back then, John was restructuring Adams to go all in by using the power of creativity and great design to re-imagine Adams Outdoor as a branding tool, not merely a company that sells ad space on the side of the road. I still remember the day he shared his new vision for the company, and while I didn't know it at the time, I was about to experience a paradigm shift in how I would view advertising, design, and creativity for the rest of my life. John and I talked about the genesis of that idea and how ev ...