Most businesses want to stand out, but end up looking exactly like everyone else.

They copy their competitors’ websites, messaging, offers and positioning, creating what we call a “sea of sameness”.

The problem is, when customers can't see a clear difference between you and your competitors, you end up competing on price rather than value.

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In this episode of The High Ground, Chloe and Derek explore what it really takes to differentiate your business. From defining your ideal customer and developing a clear point of view to creating your own frameworks, methods and messaging, the conversation breaks down how to become the obvious choice for someone specific.

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