Marketing campaigns can make or break a brand - and 2025 gave us plenty of examples of both.

In Episode 42, our Christmas Special of The Adonis Effect, we break down the Marketing Naughty & Nice List of 2025: the campaigns that nailed creativity, relevance, and emotional connection… and the ones that completely missed the mark.

In this episode, you’ll learn:

• Why some campaigns win without even showing their logo
• What makes marketing feel authentic vs tone-deaf
• How brands like Heinz, Spotify, Canva, Airbnb & Jet2 built massive engagement
• Common mistakes brands made that damaged trust and clarity
• Key marketing lessons to carry into your 2026 strategy

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