In this episode of AD 360, hosts Greg Vandermade and Scott Rosenberg are joined by Atlanta Braves reporter for Bally Sports, Wiley Ballard, to discuss the transformative power of streaming for high school athletics.

Wiley shares his journey broadcasting high school, collegiate, and professional sports, emphasizing the importance of community engagement and the unique opportunities that streaming creates for students and fans.

The conversation highlights how streaming not only enhances visibility for school events but also fosters a sense of community and pride among students, parents, and alumni.

Wiley offers valuable insights for athletic directors and student broadcasters on streaming successfully, emphasizing the need for consistency, flexibility, and a willingness to learn various roles in broadcasting.

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