This holiday season you're like seeing celebrities and influencers collaborate with brands in an attempt to secure your purchase of the perfect branded holiday present. Brands take advantage of the celebrity connections and visual references we have in our consumer minds. The collaboration contract is the main legal document that cements the duties and obligations of both brands and talent for the holiday marketing campaigns we see today. Who owns intellectual property rights when a fashion brand collaborates with a celebrity? How did models negotiate fees for their appearance in social media posts, before social media marketing exploded? How do you negotiate with entertainment lawyers who make Ari Gold from Entourage look like a reasonable counterpart? How do you get a Creative Director and the CFO of a brand on board with dema ...