Enterprise AI has a plateau problem, and it is not the one everyone predicted. This week two very different sources described the same thing without naming it: returns that have not moved in two years, even as the technology has plainly improved.

Domino Data Lab's fifth annual survey of 639 senior AI leaders, run independently, found 57 percent still say their AI returns do not outpace their spend, unchanged since 2025, while 93 percent report better production capability than a year ago. Capability up, returns flat. That is not a technology problem. It is a measurement problem.

Meanwhile OpenAI's chief financial officer, Sarah Friar, published a scorecard proposing a new unit, "useful intelligence per dollar," and in doing so named the trap: for years software success was measured through adoption, seats and active users and renewals ...