E67: What if we designed work aro...

E67: What if we designed work around projects, not the nine to five? With Giselle Gonzales

Work is Weird Now por Danielle Emery
T8 · E3
7 oct 2026
35:06

Notas del episodio

What happens when work stops being about having a person in a seat and starts being about delivering an outcome?

This week, we’re joined by Giselle Gonzales, founder of Equal Reach, to explore a different way of thinking about how work is structured. Drawing on her experience connecting businesses with teams of refugee and local talent, Giselle has a unique view of the changing jobs market, from the digital tasks that can provide a first rung into work to the rise of freelancing, collectives and project-based careers.

We talk about what AI is doing to the traditional career ladder, why both entry-level work and traditional senior roles could be squeezed, and whether more of us are heading towards a future somewhere in the freelance middle.

Giselle also shares why she believes the answer might be to stop going it alone. We explore the rise of collectives, sharing the feast-or-famine reality of independent work, testing ideas alongside a nine-to-five, and why finding your tribe could become increasingly important as careers become less linear.

Is project-based work less secure than a traditional job, or are we starting to realise that the traditional job was never quite as secure as we thought?

Palabras clave

Future of work
Belonging
Fair pay
Social impact
portfolio careers
Side hustle
CV
Project work