In this episode of the Woman Run Podcast, Meredith sits down with communications expert Kerri Jackson Case to demystify the professional landscape of Marketing and Communications, often referred to as MarCom. Kerri defines the core of communications as the strategic act of delivering the right message through the most effective channel to a specific intended audience. She emphasizes that while businesses often focus on their own internal narratives, effective communication must prioritize the end-user by explaining how a product or service improves their life, safety, or efficiency.

A major theme of the discussion is the critical timing of engagement, where Kerri advises business owners to involve communications professionals as early as possible to identify potential barriers or "terrors" before they manifest. This early involvement is pa ...