In this episode, we sit down with Robin Atkinson, the CEO and founder of Upkept, to pull back the curtain on the reality of venture capital and scaling a business. Robin shares her journey from an art degree to building a proprietary tech-manufacturing model, offering a candid look at the "hamster wheel" of VC funding and the intense math required to survive it.

Takeaways:

• The Scale Requirement: Not every company should seek venture capital. To be "venture-backable," a business must aim for national scale and a market presence that can justify a 10x return on investment.
• The "Hamster Wheel": Once you take venture funding, you are on a long-term commitment. Robin warns that unless you plan on going "really big," this funding route may not  ...