What She Does Podcast

por Annie Sinzinger & Liane Starr

Temporada 1

The Brow Whisperer: Real Beauty, Real Business with Pilar DeMann

Have you ever looked in the mirror and felt like something was just... off — but couldn't put your finger on it? Pilar DeMann says it might be your brows. With over 30 years of beauty experience, Pilar has built an award-winning studio in Washington, Connecticut, a loyal client base of 600+, and a reputation for real, wearable beauty that fits a woman's life. In this episode, she breaks down the truth about microblading (yes, it can be permanent), the biggest brow mistake women make (hint: it involves your nail salon), and why women over 50 actually need makeup more than ever — just not a lot of it. She also gets candid about building a business alone, raising prices after 10 years, and the Jones Road beauty campaign that made a childhood dream come true at 52. If you've ever wanted an expert in your corner who's going to tell it to you straight — listen in. Your brows may thank you.

T1 · E22

19 may 2026

34:14

She Built the Firm She Couldn't Find: Allison Mahoney on Survivors' Rights & Tech Abuse

What does it take to leave a big law career and build something from the ground up—one that actually changes lives? In this powerful episode of What She Does, we sit down with Allison Mahoney, founder and managing attorney of ALM Law, a firm dedicated entirely to survivors of sexual abuse, intimate partner violence, technology-facilitated abuse, and children harmed in foster care and juvenile justice systems. Allison opens up about why she chose this emotionally demanding work, how she manages secondary trauma (yoga, skiing, and very firm boundaries), what clients are really looking for in a trauma-informed attorney, and why she believes taking risks is the most important advice she could give her younger self. She also shares a remarkably honest look at the business side of building a purpose-driven law firm—and why AI might be the next frontier of abuse cases. This is one of those episodes that will stay with you. If you're a woman who's ever thought about taking a leap into something bigger than yourself, Allison's story is exactly the inspiration you need. Topics covered: survivors' rights law, domestic violence, technology abuse, foster care civil rights, trauma-informed practice, building a law firm, legal entrepreneurship, AI, and tech abuse trends.

T1 · E21

12 may 2026

35:29

From Civil Engineer to Bourbon Barrel Investor: An Unexpected Path to Liquid Assets

What do civil engineering and bourbon have in common? More than you'd think. Morgan Salsman, founder of LQD Assets and BRBN Storage, grew up in Bardstown, Kentucky, the Bourbon Capital of the World, and turned a $5,000 barrel investment at 21 into a full-fledged whiskey business. She breaks down the surprisingly fascinating world of bourbon barrel investing, what it actually means to warehouse whiskey, how tariff wars are shaking the spirits industry, and why craft bourbon is like a snowflake — no two barrels are ever the same. A great pivot story with a side of bourbon education. You will leave smarter and maybe a little thirsty. 🥃 #bourbon #WhatSheDoesPodcast #bourbonbarrel #whiskey #liquidassets #barrelinvestment #womeninbusiness

T1 · E20

5 may 2026

35:15

The Secret Career You Didn't Know Existed: What It Really Takes to Be a Ghostwriter

What if someone else could write your book — and do it in your voice? We sat down with Dr. Marcia Layton Turner, New York Times and Wall Street Journal bestselling ghostwriter and founder of the Association of Ghostwriters (AOG), to pull back the curtain on the fascinating world of professional ghostwriting. Marcia shares how she stumbled into the field, what it really takes to write in someone else's voice, and why demand for skilled ghostwriters is actually rising — even in the age of AI. Whether you've ever dreamed of writing a book, wondered how celebrity memoirs get made, or are just curious what it looks like to build a niche writing career, we dig into the real risks of using AI-generated content for your book, including why publishers are rejecting it and what it could cost you legally. Topics include what ghostwriters actually do, the hardest part of the job, red and green flags to look for when hiring one, and why books remain among the most powerful business and authority-building tools available.

T1 · E19

28 abr 2026

39:48

From Accidental Start to Operations Leader: Running Advertising at Vox Media

Lauren Winter didn't plan to land in digital advertising — but 15 years later, she's running the full operations engine at Vox Media, one of the most recognized names in modern media. As Head of Operations, Advertising, Lauren oversees everything from pricing and planning to campaign execution and delivery — and she's currently building AI and automation into how her teams work every day. In this episode, Lauren gets candid about what it took to grow from that first unexpected job into a senior leadership role, how she thinks about navigating massive industry shifts, and why being calm and solutions-oriented might be the most underrated career skill there is. She also shares what she's learned about balancing work and raising three kids — and why her answer to 'how do you do it all?' is always the same.

T1 · E18

21 abr 2026

33:03

A Career in Tech Careers – Helping Others Find Their Way Everyday

Career coaching sounds simple until you realize how much it's actually about trust, resilience, and learning to advocate for yourself. In this episode, we sit down with Masha Finn, a career coach at Merit America, who works with people navigating major career transitions — from resume building and interview prep to handling rejection and entering industries that have historically felt inaccessible. Masha shares what career coaching really looks like day-to-day, why it's a partnership rather than a shortcut, and how AI is reshaping the way candidates present themselves — for better and for worse. Whether you're re-entering the workforce, switching industries, or just trying to understand what's happening with your job search right now — this episode offers honest, grounded perspective from someone working on the front lines every day.

T1 · E17

14 abr 2026

37:44

Behind the Camera, Always Listening: A Filmmaker's Journey From Philosophy to Documentary

What does it really take to build a career in documentary filmmaking? Maureen Judge — award-winning filmmaker and professor whose work has aired across Canada and around the world — traces her path from studying philosophy in France to directing internationally recognized documentaries for the NFB and TVO. She shares the two skills that matter most: deep listening and a completely non-judgmental presence. Plus, practical advice for anyone considering a career pivot into film — and why the best way to learn is still to watch, and watch again.

T1 · E16

7 abr 2026

36:57

From Hollywood to Higher Ed: A Content Director on Pivots, Purpose, and Showing Up

What does a Content Director actually do—and how do you build a storytelling career that aligns with your values and evolves with your life? In this episode, Anne Bergman, Director of Content at Claremont McKenna College, shares her candid journey from entertainment journalism to mission-driven storytelling in higher education. She opens up about the pivots, pay cuts, and “yes before you’re ready” moments that shaped a career defined by curiosity and purpose. We also explore: • The day-to-day reality of content creation in higher education • How to make complex ideas feel accessible without dumbing them down • Balancing a demanding career with motherhood and caregiving • How embracing AI tools can increase efficiency without erasing creativity • Why non-linear career paths often lead somewhere more meaningful Whether you’re rethinking your path, navigating a pivot, or just curious about what content leadership looks like from the inside—take a listen.

T1 · E15

31 mar 2026

37:08

A Labor & Delivery Nurse – Calm in the Most Critical Moments

In this episode, Juliana Parker shares what it takes to guide mothers through labor, manage high-stakes emergencies, and bring calm to one of life's most intense experiences. From debunking TV myths to the reality of emergency C-sections, she offers a behind-the-scenes look at a career built on compassion, quick thinking, and resilience. Whether you're curious about healthcare careers or simply want a window into the delivery room, this conversation is one you won't forget. In this episode, we explore: • The truth behind TV portrayals of childbirth — and what labor actually looks like • Why reassurance is one of the most powerful tools in healthcare • How nurses manage burnout and build long, sustainable careers • The surprising flexibility and career paths within the nursing profession • What it takes to stay calm when everything depends on your next move

T1 · E14

24 mar 2026

45:44

A Day in the Life a General Dentist – Care, Business, and Balance

In this episode of What She Does, we sit down with Dr. Tsolair Hovsepian, a general dentist and small practice owner, to explore what a career in dentistry actually looks like from the inside. Tsolair walks us through the full scope of her day — from routine checkups and cosmetic work to the less visible side of running a business: managing staff, navigating insurance reimbursements, and keeping cash flow steady. She also shares the emotional high of watching a patient completely turn their oral health around, and the heartbreak of watching someone ignore advice until it's too late. We talk about what it was like entering a historically male-dominated field, the instincts that make a great dentist, and why robots are already showing up in dental offices. Plus — the advice Tsolair would give her younger, pre-med self. In this episode: ✦ What a typical day looks like for a general dentist ✦ The reality of owning and operating a dental practice ✦ Why dentistry can offer work-life balance ✦ The emotional side of helping patients improve their health ✦ How technology and robotics may shape the future of dentistry

T1 · E13

17 mar 2026

32:44

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