#12: The wedding industry is loud. The timelines are tighter. The expectations are bigger. And burnout has quietly become normalized.

But what if it doesn’t have to be that way?

In this episode of What Couples Want, we sit down with Aida Glowik, a Germany-based wedding photographer who has interviewed more than 70 wedding photographers around the world. Through those conversations, she has developed a rare, global perspective on what actually sustains a creative business long term.

We talk about:

• Why American wedding culture often rewards hustle over longevity

• What European photographers prioritize instead

• How boundaries shape better client experiences

• The difference betwe ...