In this episode of LabTalks, Ben sits down with Chris Geils, Associate Director at Kinesso UK, to explore the evolving landscape of biddable and addressable media.

Chris breaks down how programmatic media has shifted from a focus on automated bidding to audience targeting and why understanding identifiers like first-party data is critical in a cookieless world. We also dive into the role of blockchain in reducing ad emissions, trends shaping digital advertising, and why the best internet is one that is free and ad-funded, allowing everyone access to a wide range of opinions and information while ensuring that content creators are fairly compensated for their work.

Tune in to discover how effective media buying can make ads more sustainable and impactful.