Michael Haig is a Hollywood story consultant with over 40 years of experience working with screenwriters, filmmakers, producers, and studios. Over the last 15 years, he's taken those same principles and applied them to entrepreneurs, marketers, and public speakers, helping them craft stories that move people to action. In this episode, Michael and Jackson explore why storytelling is the most powerful tool in business, how the hero's inner journey applies to every entrepreneur, and why the question is never "how do I stop being afraid?" but "am I willing to be afraid?"

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0:00 - Introduction: meet Michael Haig, Hollywood story consultant

1:00 - From screenplays to entrepreneurs: how Michael made the shift

3:00 - The $10 million story: what one webi ...