This is a discussion about trademark registration in Vietnam, with a particular focus on the importance of trademark protection for franchising companies. The content follows a hypothetical company, "Coffee Cloud", through the trademark registration steps at the National Office of Intellectual Property (NOIP), including trademark searches, application preparation (compliance with Intellectual Property Law and related regulations), classification of goods and services according to the Nice system, processing times and causes of delays. The discussion continues to address trademark protection in franchise agreements, including scope of trademark use, quality control, territorial limitations, and sub-licensing issues. Finally, experts emphasize the importance of intellectual property rights enforcement, including administrative actions and legal pro ...