An in-depth discussion on trademark protection in Vietnam, particularly useful for businesses, especially international franchise brands. The content focuses on three main aspects: legal framework, including relevant laws and international agreements that Vietnam has joined; trademark registration process, from preliminary searches, application preparation, submission to examination by intellectual property authorities; and intellectual property rights enforcement, including administrative measures, civil litigation, criminal proceedings, and border protection. The main purpose is to provide practical and easy-to-understand information for businesses on how to protect their trademarks in Vietnam.