Writing & Directing Verticals with Kristen Brancaccio

The VertiGals have so much fun learning about Kristen Brancaccio's journey to conquering the vertical world. Having directed 17 verticals to date, Kristen has a lot of insight in the structure that works best in verticals and how the marketing and financing models around verticals will have to change for vertical story telling to be able to effectively evolve.