AI tools now promise that anyone can build an app in minutes.

That sounds like freedom. It sounds like leverage. It sounds like the end of gatekeepers.

But from the standpoint of value, it creates a harder truth: if anyone can build an app, the app itself stops being scarce.

In this episode of Value Is King, Massimo Luppi breaks down the hidden trap behind the new AI app-building fantasy. The problem is not the technology. The problem is the belief that easy production equals economic value.

An app is not a business. A tool is not demand. A launch is not proof. A product only becomes valuable when it solves a painful human problem, earns trust, survives adoption friction, creates repeat usage, and becomes part of a real value architecture.

This episode explores why AI and no-code tools can be powerful for serious bui ...