Notas del episodio
Seasonality & Pricing on Airbnb & VRBO: A practical approach to optimize for seasonal demand and rake in profits.
Seasonality is dependent on your market
Some markets are flat demand all year
Other markets have one peak season ‘Ski towns when the slopes are ready to be skied on’ often are more empty in the summer months when there is no snow
Some markets are constantly busy
Florida, which I am most familiar with, has the following seasonality by rule of thumb
Slow is September when kids return to school / middle of Hurricane
season
Christmas, Passover, Easter, 4th of July, Thanksgiving Holiday, Spring
Break are Peak
High season is summer when everyone is on summer vacation
Normal demand is the rest of the year with some exceptions...
Events do impact demand though, think for example, the Superbowl is coming into town, or Mardi Gras in New Orleans! That would be a reason to hike rates to match demand
Action steps: Peak season can be 2-3x your base rate, check comps. Some smart pricers block their busiest days until 90 days prior. While risky, you can charge as much as a 35% premium (or more) because there will be a lack of desirable inventory closer to the date. Again this is in some markets
If you are empty 45 days out, lower prices, if you are empty 2 weeks out, consider lowering prices if it makes sense for your finances to get booked. Remember do not price too low though, or you can attract a party crowd.
Do comparable analysis frequently (as much as once a month) to stay on top of trends. If you subscribe to the podcast, we will give you access to a comparables analysis worksheet