Unwrapping Your Business & Your life Podcast for the New Female Boomer Entrepreneur

por Michelle M Hensley

Temporada 1

Becoming a Wrap Star - Michelle Gives Priceless Advice

In this incredibly informative talk, Michelle M. Hensley shares her expertise on becoming a successful gift-wrap entrepreneur. Michelle emphasizes the importance of deciding to start a business, learning through available resources like her videos and courses, and prioritizing work efficiently. She also discusses the significance of high-quality photographs, professional proposals, and personalized client follow-ups. Michelle encourages audience engagement in the gift wrapping industry, either by starting their own business or working with her as part of her 'Nifty' network. The priceless and practical advice she gives on supplies, pricing, and marketing strategies will make your entry into this venture much easier by avoiding costly mistakes that Michelle had to learn about the hard way. Episode Highlights: 00:00 Introduction to Becoming a Gift Wrap Star 00:19 Deciding to Start a Gift Wrap Business 00:38 Learning the Craft and Resources Available 01:22 Working Hard and Prioritizing Tasks 02:13 Photography Tips for Gift Wrapping 05:28 How to Work with Me 09:17 Creating Professional Proposals 22:24 Marketing and Client Relations

T1 · E19

10 nov 2025

23:42

Rebuilding Your Life with Abby Glassenberg, President of Craft Industry Alliance

Today Michelle welcomes Abby Glassenberg, co-founder and president of Craft Industry Alliance. Abby shares her experiences, from being a sixth-grade teacher to a stay-at-home mom, discovering blogs, and launching her own blog and Etsy shop in 2005. She describes how she transformed her hobby into a business, authored sewing books, and contributed to the craft industry's professional education. Michelle recounts her own transition from nonprofit work to establishing a luxury gift wrapping business. They discuss the recent bankruptcy of IG Design Group, the challenges and opportunities in the craft industry, and the enduring value of handmade craftsmanship. Abby also highlights the evolving landscape of craft retail, the impact of big box retailer closures like Joanne, and the potential for growth in brick-and-mortar stores. Find more about Abby Episode Highlights: 00:00 Introduction and Guest Welcome 01:09 Meet Abby Glassenberg: Personal and Professional Background 03:58 The Birth of Craft Industry Alliance 08:05 Michelle's Journey: From Nonprofit to Business Owner 13:01 Challenges and Opportunities in the Craft and Gift Wrapping Industry 19:44 The Impact of Major Retail Closures and Bankruptcy 28:39 Future Prospects and Final Thoughts 38:05 Conclusion and Contact Information

T1 · E18

14 oct 2025

41:06

A Conversation with Wanda Wen, Renowned Stationer and Owner of Soolip!

In this episode, Michelle has a conversation with Wanda Wen from Soolip. Wanda shares her inspiring background in the fashion industry and how it seamlessly transitioned into her love for paper art and gift wrapping. Her work has been featured in prestigious publications like Vogue and Better Homes and Gardens. They discuss the importance of knowing the recipient's style, minimalist design, and the evolving trends in gift wrapping. Wanda also touches on her business strategies, the crucial role of passion, the flexible approach needed for success, and emphasizes the importance of staying true to one's vision and passion. Find out more about Wanda and Soolip Check her out on IG Episode Highlights: 00:00 Introduction and Guest Welcome 01:03 Wanda's Journey in the Fashion Industry 04:12 The Art of Gift Wrapping 07:19 Wanda's Background and Family Influence 14:31 The Birth of Solip 21:18 Meeting Grant and Personal Stories 23:33 The Wonder When Story 24:32 A Long-Distance Relationship 27:02 Starting a Paper Store 29:31 The Passion Behind the Business 33:02 Diversifying Business Services 37:45 Financial Advice for Entrepreneurs 42:15 Final Thoughts and Contact Information

T1 · E17

12 ago 2025

48:56

Important Tools You Need To Consider Behind the Scenes of a Gift Wrapping or Gift Basket Business

On today’s show, Michelle from Nifty Package Company drops indispensable insights into the tools required for a successful mobile gift wrapping or gift basket business. She shares personal experiences and emphasizes the importance of tracking leads, gives her choices for the best overall CRM’s, maintaining a professional business email, utilizing Google Workspace, and creating a YouTube channel. She also covers the use of platforms like Shopify and Thrive for inventory management, and the benefits of outsourcing tasks. Episode Highlights: 00:00 Introduction and Purpose 01:54 Common Mistakes and Lessons Learned 03:34 Choosing the Right CRM 08:06 Google Workspace and Communication Tools 10:21 Leveraging YouTube and E-commerce Platforms 11:40 Inventory Management and Outsourcing 13:24 Email Marketing and Final Tips 15:12 Conclusion and Contact Information

T1 · E16

23 jul 2025

15:56

Gift Wrapping Business Wisdom with Mia Canada Thee Gift Wrap Goddess

In this episode, Mia Canada, also known as Thee Gift Wrap Goddess, shares her expertise and experiences as a professional gift wrapper with almost 20 years in the industry. Mia discusses her creative beginnings, her transition from a corporate job to entrepreneurship, and the growth of her gift-wrapping business, including opening multiple brick-and-mortar locations. She highlights the importance of taking action, learning from mistakes, and staying persistent. Mia also promotes an upcoming conference for gift wrappers and related businesses, aimed at fostering community and professional growth. Mia Canada has an eye for style that goes well beyond tying the perfect bow. Her passion for fashion and interior design inspired her to channel her talents into an avenue for stylistic flair that had been overlooked: gift design. Mia has been teaching gift wrapping business education courses since 2020 and has excelled in assisting aspiring gift wrapping business owners in turning their passion for gift wrapping into profitable and sustainable business. Clients from all over the world have traveled to learn specifically from her. www.thatsawrapatl.com @theegiftwrapgoddess Episode Highlights: 0:00 Welcome and Introduction 01:05 Mia's Background and Early Creativity 02:40 Starting the Gift Wrapping Business 05:41 Challenges and Growth in the Business 10:12 Expanding and Teaching Gift Wrapping 15:14 Seasonal Business and Scaling Up 17:34 Opening a Year-Round Store 23:50 Teaching and Pricing Strategies 30:09 The Art of Gift Wrapping: Resourcefulness and Style 31:01 Starting a Business: Training and Education 32:19 Design vs. Fulfillment: Finding Your Niche 34:41 Financial Challenges and Overcoming Obstacles 36:40 Learning from Mistakes: The Path to Success 42:22 The Importance of Community and Conferences 49:20 Final Thoughts and Contact Information

T1 · E15

26 jun 2025

57:55

Top 7 Ways To Increase Revenue In Your Gift Basket Business (Without Burning Out or Going Broke)

Welcome back to the podcast. Today Michelle, founder of Nifty Package Company, shares seven essential strategies to increase revenue for your luxury gift basket and mobile gift wrapping business. From managing perishable items and specializing for corporate clients to upselling with add-ons and reducing expenses, learn actionable, business boosting tips to enhance profitability. Connect with Michelle Episode Highlights: 00:00 Introduction to Nifty Package Company 00:35 Cutting Out Perishables 02:15 Specializing for Corporate Clients 02:43 Upselling with Add-Ons 03:30 Becoming a Concierge Business 04:20 Decreasing Your Expenses 05:38 Leveraging Scarcity and Seasonal Items 06:38 Building a Portfolio 07:14 Teaching and Selling Your Expertise 08:14 Conclusion and Final Thoughts Keywords: gift basket business increase your revenue mobile gift wrapping corporate clients specialize for corporate clients scarcity seasonal items decrease expenses organic fruit pop by gifts concierge business cross marketing upsell with add-ons decrease expenses portfolio with images teach your expertise

T1 · E14

14 jun 2025

8:45

From Loss to Legacy: 'A Widow's Journey

In this conversation, Michelle shares her journey from experiencing profound loss as a widow to becoming a successful entrepreneur in the luxury gift wrapping industry. She discusses the emotional and practical challenges faced by women in similar situations, the importance of financial literacy, and the art of creating meaningful gifts that resonate with recipients. Through her experiences, she emphasizes the significance of relationships and the impact of thoughtful presentation in the luxury market. In this conversation, the speakers explore the multifaceted concept of legacy, emphasizing its importance not only in terms of what one leaves behind after death but also in the present moment. They discuss the role of personal values, faith, and determination in shaping one's legacy, particularly for women over 50. The conversation highlights the need for empowerment, support, and the sharing of wisdom among generations, as well as the significance of creating spaces for those in need, such as widows. Ultimately, the discussion serves as a reminder that legacy is a continuous journey of growth, contribution, and connection. Takeaways Michelle became a widow at age 50 and started a business at 51. Loss is a universal yet personal experience, especially for women. Women often struggle with financial literacy after losing a spouse. Michelle created a finance grief and life coaching program. The luxury gift wrapping business was inspired by the Uber model. Building a business requires learning and adapting to new skills. Celebrity clients significantly boosted Michelle's business growth. Attention to detail is crucial in luxury gift presentation. Relationships in business are built through thoughtful gifting. The return on investment in relationships is invaluable. Legacy is about what we leave behind and how we live now. Determination is key in navigating life's challenges. Faith provides purpose even in suffering. Empowering women over 50 is crucial for societal growth. Core values are the foundation of a meaningful legacy. Teaching practical skills to the next generation is vital. Creating supportive spaces for widows can change lives. Experience and wisdom from older generations should be valued. A legacy is a continuous journey, not just a final destination. Living by one's core values is essential for authenticity.

T1 · E13

7 jun 2025

1:05:34

My Conversation with Shiho Masuda; World Renown Master of Traditional Gift Wrap

Summary In this engaging conversation, Shiho Matsuda, a renowned gift wrapping artist, shares her journey from discovering her passion for gift wrapping to building a successful business. The discussion delves into the philosophy behind gift wrapping, emphasizing the importance of heart and connection in the art. Shiho highlights the significance of the five senses in creating a memorable gift-wrapping experience and offers insights into overcoming challenges in the business. She also discusses her upcoming workshops and the legacy she hopes to leave in the gift wrapping community. Takeaways Gift wrapping is an art that connects people. The heart of the gift wrapper is essential. Understanding the recipient enhances the gift experience. AI cannot replicate the emotional connection in gift wrapping. The five senses play a crucial role in gift wrapping. Creating joy through gift wrapping is a primary goal. Building a business requires following your passion. Mistakes can lead to valuable lessons in business. Collaboration can enhance creativity and efficiency. Legacy is about leaving the world more beautiful than you found it.

T1 · E12

22 may 2025

1:05:28

Inside the Mind of Jane Means ; Gift Wrapping Master part 2 Learning from Mistakes in Business

Summary In this conversation, the speakers discuss their experiences and challenges in the gift wrapping business, sharing insights on mistakes made, the importance of trust, and the seasonal nature of the industry. They emphasize the need for realistic expectations, the significance of contracts, and the value of networking and marketing. The discussion also touches on sourcing materials, manufacturing challenges, and the impact of tariffs on the industry. Overall, the conversation provides valuable advice for aspiring entrepreneurs in the gift wrapping field. Takeaways My biggest mistake was... I didn't know anything. You have to get your name out there. Do your math. Don't give up your dream, but be realistic. It's a lot more than that. You never really switch off. I want to be able to say I did that. It's a fantastic job but... There's a lot of work goes on behind the scenes.

T1 · E11

9 may 2025

30:34

Inside the Mind of Jane Means: Gift Wrapping Master Part 1

Summary In this conversation, Jane Means and myself, delve into the art and business of gift wrapping, exploring its cultural significance, personal journeys, and the creative processes involved. They discuss the evolution of gift wrapping as a craft, the challenges faced in establishing a business, and the importance of understanding cultural nuances in presentation. The conversation also touches on the future of gift wrapping, including sustainability and the potential for publishing new works in the field. Takeaways Gift wrapping is not just a business; it's an art. Cultural influences play a significant role in gift wrapping styles. The journey to becoming a recognized gift wrapper can take years of dedication. Workshops and classes are essential for sharing knowledge and skills. Understanding client preferences is crucial in the gift wrapping business. Creativity in design can elevate the gifting experience. Planning and organization can simplify the gift wrapping process. Sustainability is becoming increasingly important in gift wrapping. Publishing a book can help share expertise and inspire others. Mistakes in business can lead to valuable lessons and growth. Chapters 00:00 The Art of Gift Wrapping 02:53 Journey to Gift Wrapping Mastery 06:01 Cultural Influences in Gift Wrapping 08:54 The Business of Gift Wrapping 12:10 Creative Processes and Design 15:01 Myths and Realities of Gift Wrapping 17:48 The Future of Gift Wrapping and Publishing

T1 · E10

9 may 2025

23:28

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