We sit down with our guest Brian Lee to discuss his unique career as a cross-cultural consultant and executive educator. We explore how we can better understand Asian markets like China and Korea, the hidden innovations in everyday things like convenience stores, and why we need to rethink our assumptions about global business. We also dive into his journey as a solo operator and the importance of aligning our work with our core values.

Recorded: May 8 2026

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Show Notes:

0:00:00 Intro

0:03:29 Brian's Background

0:06:05 Facilitating Executive Trips

0:10:17 Assumptions About China

0:28:45 The Typical Bad Trip

0:34:42 Cultural Context In Business

0:43:40 Convenience Store Innovation

0:48:29 The One Plus One

0:57:20 High Level Strategy

1:10:32 Robotics And AI ...