On the fourth episode of the Unlocalized Podcast, Brian and Jay speak with Esther Lee and Harris Choe, a married entrepreneurial couple who share how they built successful businesses by identifying market gaps and leveraging social media. From TV journalism to TikTok virality and gym closets to brick-and-mortar clinics, they discuss their "quality over quantity" approach to scaling and the evolving landscape of content creation.

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Esther Lee

Asian Founded: https://instagram.com/asianfounded

Dr. Harris Choe: https://instagram.com/dr.harrischoe

HYC Physio:  ...