This case was first used at Universidad Panamericana (Mexico City) for the DOP.535 (Project Planning and Management) course.

Nike explores a bold shift from Asian manufacturing to a partially automated factory in Mexico to improve speed, flexibility, and proximity to North American customers. Early promise is undermined by technical challenges, rising labor demands, and misaligned operations, leaving leadership confronting significant strategic, operational, and investment uncertainties amid market pressures.

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• Jon Emont. (April 21, 2025) “ ...