Building an authentic brand as a woman founder isn’t about beige websites and copy-paste marketing formulas; it’s about unlearning the bro-marketing playbook and showing up fully as yourself. In this episode, Melinda sits down with brand strategist Hunter Myers to talk about what it actually takes to build a business that feels aligned, profitable, and real.

Hunter shares her journey from corporate design to launching her own branding agency, the pressure women face in the “girl boss” era, and why so many female entrepreneurs feel stuck trying to follow someone else’s blueprint. They get into imposter syndrome, MLM culture, overpriced masterminds, personal branding, dating-as-marketing analogies, and why relational marketing will outlast every hype trend in 2026 and beyond.

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